After three rounds of severe judging, top images in the 2008 Profoto Awards, presented by Sony (pronounced Alpha), were selected on Saturday, 7 February. The final judging was done live on Sony High Definition BRAVIA LCD TVs at Sony Bristol’s head office.
Four international judges formed part of the judging team, which comprised specialists in various fields. The judging process started on 23 January and reached a climax on 7 February when the award winners in each category were selected from over 4 000 images. The Image of the Year has also been selected, but will stay a secret until 19 March, when all the winning images will be announced at a Gala Dinner at the Wanderers Club in Bristol. Tickets for this event can be bought at Computicket.
The public are invited to predict which image was selected by the judges as Image of the Year. The person who predicts the correct image stands a chance to win a Sony 350 DSLR kit, which include a camera body and a lens. If more than one person selects the Image of the Year, a draw will take place to determine the winner of the camera.